downloadH&M announced that it will be developing a full beauty line to launch in the fall of 2015. H&M Beauty will include specially designed makeup, body care and hair care products. Even though H&M does currently sell a selection of branded cosmetics, most of which are slung at checkout as impulse buys, the news of a complete product overhaul indicates that H&M is finally taking a serious stab at the beauty market.

We can’t wait to see what they have in store.