French designer Isabel Marant will be the next big name designer to produce a collection for H&M. The collection – which will feature clothing and accessories for men and women – will arrive in stores on November 14. “I am flattered by this collaboration: H&M works with the best designers and this invitation is an exciting honour,” Marant said this morning. “I aim to create something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian: you dress up, but do not pay too much attention and still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be mixed following one’s own instincts: my take on fashion is all about personality.”
H&M has previously partnered with some of the luxury world’s leading names including Karl Lagerfeld, Stella McCartney, Versace, Lanvin, Maison Martin Margiela and Marni, producing collections that sell out within hours and prompting customer queues that snake round H&M stores.
Will you be lining up Nov 14?