Running too late to slather on moisturizer post-shower? Wrangler’s got your gams covered — in aloe vera and olive oil extract.

Wrangler has introduced a trio of Denim Spa Jeans that claim to moisturize and fight cellulite. Ingredients such as rose hip oil, retinol, caffeine and shea butter are sprayed onto the jeans before being dried in an oven.

How does it work? In non-traditional Wrangler style, the jeans are cut tight, so the friction between fabric and skin bursts open the microcapsules containing those soothing substances. The treatment lasts six to eight washes.

The new jeans, currently available for about $150 on Asos, are being launched in an ad campaign featuring Lizzy Jagger, 28, the model daughter of Mick Jagger and Jerry Hall, who coos: “After a day wearing Denim Spa, my legs feels great; they come out of Denim Spa jeans feeling more silky than usual.”

So, do these sound “ooh!” or “ew!”?

 

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